 | Successful Affiliate Marketing for Merchants (Que-Consumer-Other) by Shawn Collins
Buy new: $20.08 / Used from: $7.57 The de decato standard for affiliate managers, even though it is outdated (written in 2000/2001)
|
 | A Practical Guide to Affiliate Marketing: Quick Reference for Affiliate Managers & Merchants by Evgenii Prussakov
Buy new: $19.79 / Used from: $18.76 Hands on affiliate management
|
 | What Sticks: Why Most Advertising Fails and How to Guarantee Yours Succeeds by Rex Briggs
Buy new: $16.50 / Used from: $8.59 Learn how most of your affiliates try to make things happen
|
 | Purple Cow: Transform Your Business by Being Remarkable by Seth Godin
Buy new: $14.25 / Used from: $5.99 In the crowded market space of today is it hard to stick out. Here are some tips from the master and A-list blogger Seth Godin.
|
 | Getting Things Done: The Art of Stress-Free Productivity by David Allen
Buy new: $10.20 / Used from: $8.22 Not only learn to manage your affiliates, but also how to manage yourself
|
 | Ready for Anything: 52 Productivity Principles for Work and Life by David Allen
Buy new: $13.57 / Used from: $2.18 Additional lessons in self-management
|
 | The Super Affiliate Handbook: How I Made $436,797 in One Year Selling Other People's Stuff Online by Rosalind Gardner
Buy new: $55.49 / Used from: $66.69 learn from an proven and respected super affiliate how to do it right. Also good to recommend or send as gift your affiliates.
|
 | Street Smart Internet Marketing - Tips, Tools, Tactics & Techniques to Market Your Product, Service, Business or Ideas Online by Justin Michie
Good book for novice-level internet marketer to get a run down on all the basics.
|
 | Don't Make Me Think: A Common Sense Approach to Web Usability, 2nd Edition by Steve Krug
Buy new: $26.40 / Used from: $20.00 Usabiliaty and web design. You can have the best content or best looking site on the planet and it will be all for nothing, if users are unable to use it and achieve their goals. Most read for you and also your affiliates.
|
 | Waiting for Your Cat to Bark?: Persuading Customers When They Ignore Marketing by Bryan Eisenberg
Buy new: $4.50 / Used from: $0.01 Persuasion and conversion. Learn from the experts, the brother's Eisenberg, how to improve your affiliates site and more importantly your own merchant site.
|
 | Call to Action: Secret Formulas to Improve Online Results by Bryan Eisenberg
Buy new: $16.49 / Used from: $4.58 Previous book by the Eisenberg's and New York Times best seller.
|
 | The Long Tail: Why the Future of Business is Selling Less of More by Chris Anderson
Buy new: $16.47 / Used from: $2.45 Web 2.0 and "The long tail". This book is titled the "the long tail", because it is the cause for the existence of the phrase. (actually the long article with the same title that preseded the book)
|
 | The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture by John Battelle
Buy new: $4.99 / Used from: $3.48 Search is vital, not just for you, but also for most of your affiliates. Learn about the history of search and what the whole idea behind is.
|
 | Web Search Garage (Garage Series) by Tara Calishain
Buy new: $19.99 / Used from: $0.01 You will use Google and other search engines a lot. This book helps you to leverage them, plus other vertical search engines and resources.
|
 | Google Power: Unleash the Full Potential of Google by Chris Sherman
Buy new: $22.49 / Used from: $6.34 If you are not an expert gooogle'r, use this book to become one. It's a bit outdated and some of the stuff does not work exactly the way it was described in the book, but you will probably still be able to learn a lot from it anyway.
|
 | The Extreme Searcher's Internet Handbook: A Guide for the Serious Searcher by Randolph Hock
Buy new: $16.47 / Used from: $12.00 Another book that can teach you some sources of information you might not know about. Well, the more the merrier.
|
 | Web Analytics Demystified: A Marketer's Guide to Understanding How Your Web Site Affects Your Business by Eric Peterson
Buy new: $59.95 / Used from: $37.45 If your company doesn't do it already, it's about time that you stat with it. If your company does web analytics already, familiarize yourself with the concepts nevertheless.
|
 | Marketing Metrics: 50+ Metrics Every Executive Should Master by Paul W. Farris
Buy new: $26.39 / Used from: $23.00 More number crunching, the more the merrier.
|
 | The AdSense Code: What Google Never Told You About Making Money with AdSense by Joel Comm
Buy new: $16.47 / Used from: $14.20 Contextual advertising is often used by affiliates next to standard pay per performance merchant offers. It does not hurt to learn the basics from one of the leading authorities on the subject and his New York Times best seller.
|
 | Pay-Per-Click Search Engine Marketing Handbook: Low Cost Strategies for Attracting New Customers Using Google, MSN, Yahoo & Other Search Engines by Boris Mordkovich, Eugene Mordkovich
Buy new: $20.65 / Used from: $15.00 Good rundown on paid search and SEO, a subject you should know about, because your affiliates are expert in this. Make sure that you keep up with it that some shady affiliates will not be able to take advantage of your lack of knowledge and hurt your bottom line.
|
 | Winning Results with Google AdWords by Andrew Goodman
Buy new: $22.49 / Used from: $8.00 Google AdWords from one of the best. This book by Andrew Goodman is a bit outdated, but a lot of the principles explained in the book remained the same. You might want to consider buying is up to date but much more expensive ebook online.
|
 | The ABC of SEO by David George
Buy new: $17.91 / Used from: $7.40 Old school SEO basics. Get the essentials covert, including classic "black hat" methods, because the one or the other of your affiliates might deploys some of them. The book is not 100% up to date anymore, but that is try for anything that is published about SEO. I better and more costly alternative is Aaron Wall's SEO Book (ebook), which is available online.
|
 | Spam Wars: Our Last Best Chance to Defeat Spammers, Scammers & Hackers by Danny Goodman
Buy new: $17.95 / Used from: $1.86 Learn about the principles of email spam, fraud, phishing attempts and 419 fraud. You as affiliate marketer will use your email a lot and often expose it more than the average users. Learn the details of how the system works and how you can reduce the risk to fall victim to vicious email attacks.
|
 | Search Engine Optimization: Your visual blueprintfor effective Internet marketing (Visual Blueprint) by Kristopher B. Jones
Buy new: $19.79 / Used from: $15.94 Visual guide to search engine optimization, pay per click and social media optimization.
|
 | Radically Transparent: Monitoring and Managing Reputations Online by Andy Beal
Buy new: $19.79 / Used from: $4.08 Reputation management and how to leverage social media as a corporation and how to deal with negative publicity about you on social networks and other social media websites.
|
 | Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions by Tim Ash
Buy new: $19.79 / Used from: $16.24 Hands on guide to optimize your product landing pages for increased conversion and overall better performance. This is not only good for you, but also for your affiliates.
|
Listmania!
