 | PyroMarketing: The Four-Step Strategy to Ignite Customer Evangelists and Keep Them for Life by Greg Stielstra
Buy new: $11.86 / Used from: $3.50 Book marketing professionals know the secrets of success that drove the sales of Rick Warrens The Purpose Driven Life to a chart-busting best-seller and Mel Gibsons The Passion of the Christ into a huge cinema phenom. Sales of both blockbusters were driven by techniques outlined in a PyroMarketing by Greg Stielstra.
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 | The Web-Savvy Writer: Book Promotion with a High-Tech Twist by Patrice-Anne Rutledge
Buy used from: $57.57 This is an excellent how to book on the ins and outs of online book promotion and publicity focusing on the latest technology. Author Patrice-Anne Rutledge is a bestselling author, successful technology journalist, and online book promotion expert who has utilized online marketing techniques extensively to promote her books and writing career.
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 | 1001 Ways to Market Your Books, Sixth Edition (1001 Ways to Market Your Books: For Authors and Publishers) by John Kremer
Buy new: $18.45 / Used from: $20.35 John Kremer describes more than 1000 ideas, tips, and suggestions for marketing books all illustrated with real-life examples showing how other authors and publishers have marketed their books. John, who is a walking encyclopedia about book marketing says, Eighty percent of all books are sold by word of mouth, but its publicity that primes the marketing pump.
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 | Author! Screenwriter!: How to Succeed as a Writer in New York and Hollywood by Peter Miller
Buy new: $11.66 / Used from: $0.97 I always enjoy talking with Peter Miller, President, PMA Literary Film and Management, Inc. Hes one of the big agents in New York City. Known as The Literary Lion, he has successfully managed over 1,000 books and dozens of motion picture and television properties. From big names like Vincent Bugliosi to the next big star hes had eleven New York Times bestsellers and eleven films.
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 | The Book Publisher's Handbook: The Seven Keys to Publishing Success by Eric M. Kampmann
Buy new: $11.86 / Used from: $9.27 An excellent handbook which features seven keys that are important for independent publishers to understand and master. The importance of using a book marketing professional is stressed by author Eric Kampmann. "Of course, there are many reasons why a book might become a success or even a bestseller, but we believe that the single best investment for you is an effective publicist."
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 | Author 101 Bestselling Book Publicity: The Insider's Guide to Promoting Your Book--and Yourself by Rick Frishman
Buy new: $10.36 / Used from: $1.75 I rank Rick Frishman as one of the top publicists in the U.S. not to mention hes a nice guy too! His book, co-authored by Robyn Freedman Spizman and Mark Steisel, offers advice and insight about every stage of the publishing world. Using testimonials and commentary, this book lets authors, agents, and publishers alike show you the things you should and shouldn't do in promoting your book.
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 | Beyond the Bookstore: How to Sell More Books Profitably to Non-Bookstore Markets by Brian Jud
Buy used from: $23.49 Since half of all book sales come from outside bookstores its important to target these markets. Mass merchandisers such as Wal-Mart or Costco, gift shops, airport stores, home-shopping networks, book clubs, libraries, network-marketing companies, catalogs, associations, government agencies, corporations, educational markets, retail stores and military branches all buy and sell books.
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 | Book Marketing from A to Z by Francine Silverman (Editor)
Buy new: $18.95 / Used from: $14.95 More than 300 authors, marketers and publicists, including yours-truly tell about their best promotional strategies with regards to book marketing. Youll undoubtedly find several good ideas to implement. While youre at it, check out Frans Book Promotion Newsletter which for $7.50 a year is the best value in book marketing in the USA. Buy her book here: www.bookpromotionnewsletter.com
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 | Plug Your Book! Online Book Marketing for Authors, Book Publicity through Social Networking by Steve Weber
Buy new: $17.05 / Used from: $19.95 Weber discusses the awesome power of Amazon and its various nooks and crannies. He unveils various Amazon features that can help authors sell more books. He states that Amazon 'reader reviews' are more important than ever -- perhaps even rivaling a major newspaper review. He says "Amazon is 'ground zero' for your online campaign.
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 | The Right Way to Write, Publish and Sell Your Book by Patricia L. Fry
Buy new: $19.95 / Used from: $45.59 An indispensable guide to shine a light on the pathway to publishing and selling your book. Patricia Fry, who is a seasoned author herself, offers solid, helpful tips to keep you on track in the process and more importantly, keep you from making the costly mistakes that befall most authors.
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