 | Creating Customer Evangelists: How Loyal Customers Become a Volunteer Sales Force by Ben McConnell
Buy new: $16.50 / Used from: $0.84 Ben and Jackie have written a great book about how to harness the power of your happy and loyal customers to build relationships with new customers.
|
 | The Visual Display of Quantitative Information, 2nd edition by Edward R. Tufte
Buy new: $28.80 / Used from: $23.48 I own all of Edward Tufte's books, and use them with my MBA students. To make good decisions, and to help others make good decisions, one must convey data as information and not simply as numbers, words, or even pictures.
|
 | The Five Love Languages: How to Express Heartfelt Commitment to Your Mate by Gary Chapman
Buy new: $10.19 / Used from: $2.99 This book should be required reading for every engaged couple.
|
 | Beautiful Evidence by Edward R. Tufte
Buy new: $37.44 / Used from: $33.00 |
 | Epic: The Story God Is Telling by John Eldredge
Buy new: $9.99 / Used from: $1.21 Eldredge reminds us that we are important players in a larger story and to be mindful of the bigger picture.
|
 | Redefining Health Care: Creating Value-Based Competition on Results by Michael E. Porter
Buy new: $23.10 / Used from: $13.25 |
 | Competing Values Leadership: Creating Value in Organizations (New Horizons in Management Series) by Robert E. Quinn
Buy new: $73.88 / Used from: $67.89 |
 | First, Break All the Rules: What the World's Greatest Managers Do Differently by Marcus Buckingham
Buy new: $19.80 / Used from: $4.18 I use this book in combination with StrengthsFinder 2.0 in my MBA courses. FBATR correctly advises managers to focus on strengths, and to develop their subordinates' strengths, in order to maximize performance.
|
 | Now, Discover Your Strengths by Marcus Buckingham
Buy new: $19.80 / Used from: $0.56 |
 | Let My People Go Surfing: The Education of a Reluctant Businessman by Yvon Chouinard
Buy new: $10.88 / Used from: $4.01 Patagonia is a socially responsible business that makes high quality products while tending to the environment and its employees.
|
 | Naked Conversations: How Blogs are Changing the Way Businesses Talk with Customers by Robert Scoble
Buy new: $16.47 / Used from: $6.96 Scoble changed the face of Microsoft with his authentic and transparent blog. His blogging ideas should inspire other companies to engage in more authentic conversations with their customers.
|
 | 1001 Ways to Market Your Books, Sixth Edition (1001 Ways to Market Your Books: For Authors and Publishers) by John Kremer
Buy new: $18.45 / Used from: $20.44 Jam-packed with ideas to help you market your book. This is one of them!
|
 | The 7 Habits of Highly Effective People by Stephen R. Covey
Buy new: $10.85 / Used from: $3.99 This is one of the most important books we've read and use in our teaching. This is our favorite graduation gift to our college graduates.
|
 | StrengthsFinder 2.0: A New and Upgraded Edition of the Online Test from Gallup's Now, Discover Your Strengths by Tom Rath
Buy new: $14.93 / Used from: $7.00 This is an essential guide to understanding your strengths, and your employees' strenghts.
|
 | The Art and Practice of Leadership Coaching: 50 Top Executive Coaches Reveal Their Secrets by Howard Morgan
Buy new: $23.07 / Used from: $18.63 This book is helpful because expert coaches share their best tips on becoming a great coach. Extremely helpful.
|
 | The New Marketing Paradigm: Integrated Marketing Communications by Don E Schultz
Buy used from: $0.05 My mentor, Bob Lauterborn, is one of the three co-authors who created Integrated Marketing Communication. This concept is still shaping the marketing and advertising landscape today.
|
 | The Cluetrain Manifesto: The End of Business as Usual by Christopher Locke
Buy new: $10.85 / Used from: $0.47 This book is a wake-up call for organizations that want to embrace the internet and communicate in an authentic way.
|
 | The Coldest Winter: America and the Korean War by David Halberstam
Buy new: $23.10 / Used from: $8.61 I'm a big fan of David Halberstam. This book is among his best, and I learned so much about the Korean War, the Chinese, and U.S. politics and the military of the 1950s.
|
 | Shame Off You: Overthrowing the Tyrant Within by Alan D. Wright
Buy new: $10.39 / Used from: $6.00 My wife and I attended the church that Alan is pastor when we lived in Winston-Salem. This book will significantly change your life for the better.
|
Listmania!
