 | Radically Transparent: Monitoring and Managing Reputations Online by Andy Beal
Buy new: $19.79 / Used from: $4.05 Build, manage, monitor, and repair your online reputation with this excellent and easy to follow book.
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 | Naked Conversations: How Blogs are Changing the Way Businesses Talk with Customers by Robert Scoble
Buy new: $16.47 / Used from: $6.60 A great book for learning why blogs are important to your business.
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 | The Cluetrain Manifesto: The End of Business as Usual by Christopher Locke
Buy new: $10.85 / Used from: $0.98 This great book helps you understand that customers are discussing your business every day. They have more control over your brand than you do.
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 | The Tipping Point: How Little Things Can Make a Big Difference by Malcolm Gladwell
Buy new: $8.99 / Used from: $3.65 Gladwell explains how messages spread. A great book for understanding why bloggers influence the spread of news about your company.
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 | The Corporate Blogging Book: Absolutely Everything You Need to Know to Get It Right by Debbie Weil
Buy new: $17.96 / Used from: $1.45 Once you realize that your company needs a blog, this book will help you get started.
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 | Purple Cow: Transform Your Business by Being Remarkable by Seth Godin
Buy new: $14.25 / Used from: $5.99 Consumers are tired of listening to advertising messages. Godin explains why you need to stand out from the crowd.
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 | The Wisdom of Crowds by James Surowiecki
Buy new: $10.17 / Used from: $7.00 Your customers are listening to each other, not you. This is a great book for understanding how your customers evaluate and judge your business.
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 | The Long Tail: Why the Future of Business is Selling Less of More by Chris Anderson
Buy new: $16.47 / Used from: $2.29 This book explains why you have to dig deeper to find more customers.
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 | Waiting for Your Cat to Bark?: Persuading Customers When They Ignore Marketing by Bryan Eisenberg
Buy new: $4.50 / Used from: $0.01 Your customers want you to adapt to them, not the other way round. This book explains how to engage and persuade your customers.
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