Product Description

Product Details

• Amazon Sales Rank: #170354 in Books
• Published on: 2004-05-01
• Original language: English
• Number of items: 1
• Binding: Paperback
• 264 pages

About the Author
Poppy Evans is an award-winning writer and graphic designer who lives in Park Hills Kentucky, a suburb of Cincinnati, Ohio. She is the former art director of Screen Printing and American Music Teacher magazines, and former managing editor of HOW magazine. Since shifting into design-related writing and editing in 1989, her writing achievements include eleven books and over 200 articles that have appeared in Print, HOW, Step Inside Design and other design trade magazines. Her most recent books include The Graphic Designer's Ultimate Resource Directory, Fresh Ideas in Photoshop, Your Perfect Home-Based Studio, Graphic Design Makeovers, The Designer's Survival Manual, and Extraordinary Graphic for Unusual Surfaces. Poppy also teaches design-related courses at the Art Academy of Cincinnati.

Customer Reviews

A Must Have for Graphic Designers!!
After signing up for a graphic production class in which this book was required, I thought to myself, "Oh great, another dumb textbook that I'll be forced to buy." So I put off buying the book until the teacher said we actually needed it. I shopped around for the best prices, and finally decided to purchase it from Amazon. Well, after my book arrived, I flipped through it and was amazed. This book holds a wealth of information! And it's not just for graphic designers. I'd recommend it to any person who works in an office and makes newsletters or pamphlets. Inside the author includes pantone color guides, typical sizes for documents, boxes, etc., styles of packaging, printing/design terms, and just FYIs into the world of design. I say this is a must have for all graphic designers. This will be your go-to book in case of emergency. I know I'll be keeping this book on my desk at all times!

GREAT
This is a great book for graphic designers, and as a teacher i am, i think this will be a great book to recommend to my students, great general facts about the final process of design

Handy Reference
Working in customer service for a print shop, I love the fact this handy reference provides me images and simplified explanations for customers who are oblivious to a myriad of printing issues. Being as the book was published in 2004, some of the information--specifically about postal standards--is now dated, but that information is readily available online at the USPS Web site, so it's easy for anyone to find (even designers)!

That issue aside, the book offers two great quick-reference charts for maximizing yield from a sheet and a terrific summarization of paper types, characteristics and finishes I can use to guide customers in their choices. Diagrams of folder templates are at 1/4 scale. The packaging templates show boxes broken down into flats. Simply scan the page and customize size. Standard package sizing is readily available online or you could just grab a calculator and do the math to calculate for custom fabrication. If you are designing labeling for plastic stock containers, the author recommends contacting specific manufacturers for their product specifications.

For information about standard size envelopes, the measurements are all there. If you need to know what kind of standard envelope you need for a 4-1/4" x 5-1/2" invitation, you can find it. A2, by the way. The process color swatches are a great reference to use in concert with your Pantone swatches. If you don't know what process color is or how it differs from spot color--there are hundreds of Design 101 books out there to help you out.

I agree with the reviewer who said, if you have no clue about design or the print industry, you may not know how to interpret the information this volume contains. If you speak the language, however, it is a great, handy desk reference.