Product Description

Idea Index kick-started a revolution in graphic design books, unique in size, feel--and most important--wealth of ideas. Layout Index is the next step, a compendium of layout idea-generators that will help designers explore multiple possibilities for visual treatments each time they turn the page. The visual and textual suggestions are divided into eight major areas, including newsletters, flyers, posters, brochures, advertising, stationery, page layout, and Web pages.

Each of these examples are designed to inspire effective solutions in the viewer's mind, rather than simply give specific answers to design problems. The tone and temperament of the design problems, as well as their solutions, vary from traditional to cutting-edge, from corporate to crazy. Designers will learn to solve their design problems, produce fantastic work and become better, more creative thinkers.

* Both creativity books and layout books are extremely popular
* As proven by Idea Index, the format of this book is a proven winner with designers

Product Details

• Amazon Sales Rank: #19769 in Books
• Published on: 2001-05-01
• Original language: English
• Number of items: 1
• Binding: Turtleback
• 312 pages

About the Author
Jim Krause has worked as a professional graphic designer for twenty years, in the last decade as a one-person design agency. He has produced award-winning work for a variety of clientele, including Microsoft, McDonald's and Seattle Public Schools. He lives in Bellingham, Washington.

Customer Reviews

Good, but kind of dated
This book can give some ideas on layouts, but the designs on it are very dated. So if you want to take anything good from the book you have to focus more on estructure, and how information is organized on the layout, rather then on the overall design. It's a good book for starters but I prefer Graphic Design Cookbook: Mix & Match Recipes for Faster, Better Layouts. The ideas there are simple, but because of that, never dated.

Exactly What I Needed
First things first: this book was clearly designed for beginners. It would probably not be particularly helpful to someone with a graphic design background.

But as someone who has no professional design experience at all and is faced with creating and producing a newsletter for the first time and possibly a brochure as well, this book has been a tremendous help. It answered all my most basic questions, as well as ones I was too ignorant to know I should have (grid? what's that?) The book helpfully assumes that I know more or less nothing, and quickly and economically escorts me through a series of possibilities. I didn't like all the design ideas or layouts, but I wouldn't expect to. Many of the layouts were quite nice, though, and one of them has already been selected to serve as a jumping-off point for me. This won't be the last book I consult, but I'm grateful it was the first.

A little out dated
This whole series seems a little dated to me. The books still serve as a good reference point for ideas, but is really just a book of examples from projects.