Product Description

Easy access to computer graphic tools has turned many of us into either amateur or professional image producers. But without a basic understanding of visual language, a productive dialogue between producers and consumers of visual communication is impossible. Visual Grammar can help speak and write about visual objects and their creative potential, and better understand the graphics. It is both a primer on visual language and a visual dictionary of the fundamental aspects of graphic design.

This book is dealing with every imaginable visual concept—from abstractions such as dimension, format, and volume; to concrete objects such as form, size, color, and saturation; to activities such as repetition, mirroring, movement, and displacement; to relations such as symmetry, balance, diffusion, direction, and variation.

Product Details

• Amazon Sales Rank: #329654 in Books
• Published on: 2006-05-01
• Original language: English
• Number of items: 1
• Binding: Paperback
• 96 pages

About the Author

Christian Leborg is a designer and design educator. He is founding partner of K, a knowledge and communications consultancy in Oslo, Norway.

Customer Reviews

I Found It Facinating
I stumbled on this book at the local library and found it a very fascinating read. I've been involved in graphic production for years and can push the objects around on the comp, but never really knew the basics and foundation of visual language.

This is a great primer to learn the basic concepts that lead one to want to learn the syntax and the structure of the visual nouns learned.

This is something I will purchase and pore over until I learn the concepts.

If you missed out in 5th grade...
Wow. Thats just it for this book. Seriously, someone wanted a publication and farted this thing out. I mean, it gives you the vocab of the elements...thats it. Im a college design teacher and this book would be great for a middle-school art/design class.

If you want simplistic...this may be for you.

A book with few words
This book certainly takes the simplicity route. It is ruthlessly straightforward in regards to expressing it's information, in a layout that is without a doubt concise and efficient. The nadir? It also unfortunately reads like stereo instructions and the knowledge it tries to impart is thoroughly basic at best. Simple shapes and the like may be the building blocks of structure, but without any really tangible information to be gleaned we are left with an attractive skeleton. Yes there are some bits of wisdom in this book as well as some fetching Adobe Illustrator rendered graphics, but by and large we're just left with more white space than a snowstorm. I really do think people should form their own opinions about reference materials however, maybe you could learn a great deal from this work. Buy it, try it, but I honestly can't envision the need for this volume in light of so many other exemplary works on the subject.