Product Description

Call to Action includes the information businesses need to know to achieve dramatic results from online efforts. Are you planning for top performance? Are you accurately evaluating that performance? Are you setting the best benchmarks for measuring success? How well are you communicating your value proposition? Are you structured for change? Can you achieve the momentum you need to get the results you want? If you have the desire and commitment to create phenomenal online results, then this book is your call to action.

Within these pages, New York Times best-selling authors Bryan and Jeffrey Eisenberg walk you through the five phases that comprise web site development, from the critical planning phase, through developing structure, momentum, and communication, to articulating value. Along the way, they offer advice and practical applications culled from their years of experience "in the trenches."

Product Details

• Amazon Sales Rank: #23826 in Books
• Published on: 2006-10-31
• Original language: English
• Number of items: 1
• Binding: Paperback
• 288 pages

Review
Bryan and Jeffrey Eisenberg are #1 in the online conversion game and there is no #2. -- Patrick Byrne CEO, Overstock.com

Steve Krug nailed Web marketing philosophy in Don’t Make Me Think. Now it’s time to get practical. -- Jim Sterne, Author

The Eisenbergs will forever be remembered as the breakthrough pioneers of internet marketing. I guarantee it. -- Roy H. Williams, Author

About the Author
Both Bryan Eisenberg and Jeffrey Eisenberg are an inventors of Persuasion Architecture (patent pending) and cofounders of Future Now, Inc., a consulting firm focused on helping clients persuade and convert their Web site's traffic into leads, customers, and sales. Lisa T. Davis is a partner and Director of Content for Future Now.

Customer Reviews

Awesome Book On Persuasion Architecture
This has been one of the best books I have read on persuasion architecture and going beyond just usability and information architecture. If you are a online marketing professional I highly suggest you get this book. The strategies are more in-depth and require more strategic planning to implement but are well worth it in the end and you will have happy clients or a growing business because of it.

http://www.marketingmorgan.com

This book changed my career
I bought this book 1 1/2 years ago and shame on me for not giving a review until now.

I went through grad school and received an MBA.. and yet I was a Web developer and wasn't using my education.. and also, it wasn't paying me for all the trouble I went through to get it.

So I was trying to figure out a career path based on my strong business background (have worked in sales, and 6 years of business school). I found this book and read it.. devoured it actually.. and it fueled a new passion in technology. Everything that I'd worked on in Web development suddenly had meaning and purpose and I could understand the "why" of why we do what we do.

I moved to a new job and in less than a year I have been promoted and I'm close to a 6-figure income. Later this year I'm supposed to be getting a staff devoted to basically improving and maintaining our conversion rate and call to action that this book explains so well.

BUY IT!!!

The reason I'm back is because I'd bought the book for my last job, but it had to stay when I left. I'm now buying it again to have it for my new position.

All i was looking for
I am developing some internet based projects and was looking for some books about convertion rates and site optimization. This book deliveres what is promissed.
Whiten in plain english, as directly as it can be, it goes to the point. I have already read half of it, and it already woth what I have paid.
I strongly recomend to anyone that is involved with an internet project. From technicians to marketing professionals.