Product Description

• The first-ever book to show businesses step by step how to capitalize on advertising programs offered by Google, the world's #1 search engine, with more than 200 million search queries per day
• Written by a veteran For Dummies author working in cooperation with Google, which will help support the book
• From selecting the right keywords to crafting the right message, the book explains how to boost site traffic using AdWords, Google's hugely successful sponsored-link advertising program, which now has more than 150,000 advertisers
• Also details how to make money with AdSense, a Google program that funnels relevant AdWords ads to other sites-and pays those sites whenever someone clicks on them

Product Details

• Amazon Sales Rank: #109210 in Books
• Published on: 2004-06-25
• Original language: English
• Number of items: 1
• Binding: Paperback
• 384 pages

Review
"...clear and well-placed diagrams...plain English explanations..." (Internet Works, Autumn 2004)

“…clear and well-placed diagrams…plain English explanations…” (Internet Works, Autumn 2004)

From the Back Cover
Partner up with Google and watch your business boom!

Find out how to score high in searches, use AdWords, and connect with customers

Google -- what a magnificent, two-headed creature! On one side are searching customers; on the other, business owners like you. This book helps bring both together to live happily ever after. Here’s where you’ll discover how to climb higher on Google’s index, explore its great advertising programs, and find out how your site can win the search sweepstakes.

The Dummies Way

• Explanations in plain English
• "Get in, get out" information
• Icons and other navigational aids
• Tear-out cheat sheet
• Top ten lists
• A dash of humor and fun

Discover how to:

• Find customers seeking what you sell
• Optimize advertising keywords
• Maximize cost-per-click benefits
• Plan and execute an ad campaign
• Build revenue with AdSense
• Place higher in search results

About the Author
Brad Hill is the author of Google For Dummies as well as fifteen other books about technology and the Internet.

Customer Reviews

Gotta Be Google
At the moment the only real game worth playing is Google. No, I'm not a spokesperson for them but it is clear that if you're going to play you ought to play with the guys that own the ball. There is power in "Building Your Business with Google for Dummies". The best thing is that when you meet the Google criteria and succeed with them you can use the exact same business building blocks with any other resource. Brad Hill understands this and does a great job relaying his knowledge via the "Dummies" format. I'm beginning my second read-through. Thanks Brad.

Larry J. Frieders, RPh
[...]
340 Marshall, Unit 100 ~ Aurora, IL 60506
Tel 630-859-0333

I learned so much from this book
This book took my business, AUDIN Web Design, to new heights. Now anyone can just type in AUDIN Web Design in Google (or Yahoo and MSN, for that matter) and find me. This book allowed me to master Google, the juggernaut of search engines. If you cannot tame that tiger, you will not survive in the market place. My company, AUDIN Web Design, has helped many small business get ranked on Google. This is my bible. I carry it around wherever I go. I advise everyone to read this book before consulting a professional about your online search needs. You could get ripped off if you are not wise about your choice of Company. This book has given me such confidence with the Google juggernaut, that my company now offers a 100% money back guarantee policy. A lot of companies can't offer that because they don't know what they are doing. Read this book and get informed. It could save you lots of money, yes money, the stuff you work so hard for. The stuff makes the world go round.

A must read for any business owner.
Since Google is currently master of the universe you need to understand what Google is looking for when it ranks web pages. This book not only does that but goes into detail of other Google services like froogle, adsense and adwords. I highly recommend this book to anybody trying to build a presence on the web.