Product Description

A revision of the bestselling visual guide to becoming a graphic designer

Becoming a Graphic Designer provides a comprehensive survey of the graphic design market, including complete coverage of print and electronic media and the evolving digital design disciplines that offer today's most sought-after jobs. Featuring 65 interviews with today's leading designers, this visual guide has more than 600 illustrations and covers everything from education and training, design specialties, and work settings to preparing an effective portfolio and finding a job. The book offers profiles of major industries and key design disciplines, including all-new coverage of careers in exhibition design and illustration.

Steven Heller (New York, NY) is Art Director of the New York Times Book Review and cochair of the MFA/Design program at the School of Visual Arts. He is the author of over 80 books on design and popular culture. Teresa Fernandes (Greenwich, CT) is a publications designer and art director.

Product Details

• Amazon Sales Rank: #239104 in Books
• Published on: 2005-11-11
• Original language: English
• Number of items: 1
• Binding: Paperback
• 368 pages

From the Inside Flap
Becoming a Graphic Designer, Third Edition is the definitive guide to careers in the graphic design market, with complete coverage of print and electronic media and the evolving digital design disciplines that offer today's most sought-after jobs. This visual guide has more than 650 striking illustrations and features the latest material on interactive design, information design, motion graphics, and more.

Drawing on years of experience in the business, veteran designers Steven Heller and Teresa Fernandes cover everything an aspiring graphic designer needs to know, from educational paths, design specialties, and work settings to preparing an effective portfolio and finding a job. They profile major industries employing graphic designers and explore advertising, corporate, editorial, and other key design disciplines.

The major industries covered here include architecture, interactive design, television and film design, publishing, and more. Dozens of up-front interviews with leading graphic designers let you see how companies, such as Esquire magazine, Sony Music, and Aveda Corporation, hire and work with employees. These inside perspectives offer invaluable real-world insights on what different industries and positions are really like. A resource guide to design publications and organizations also points the way to further information and guidance.

Complete with compact, easy-to-use sections, useful sidebars, and sample design pieces, this outstanding guide is invaluable for anyone interested in launching or developing a career in graphic design.

From the Back Cover

• magazine design
• advertising
• book design
• corporate identity
• film titles
• tv graphics
• interactive design
• branding
• record design
• environmental design
• web design
• design education
• type design
• motion graphics
• information graphics
• package design

Here is the completely updated guide to today's graphic design careers—a clear and concise survey of the design field, from major design industries to design disciplines. Filled with interviews and advice from leading designers, it covers interactive design, information design, motion, educational training, portfolio preparation, getting a job, and much more.

About the Author
Steven Heller is senior art director of the New York Times Book Review and Chair of the MFA/Design program at the School of Visual Arts. He is the author of more than ninety books on design and popular culture, as well as a contributor or contributing editor of nearly twenty magazines, including Print, EYE magazine, Baseline magazine, I.D. magazine, Graphis, and Design Issues.

Teresa Fernandes is a graphic designer and the principal of TFD Studio in Connecticut. She is the coauthor (with Steven Heller) of The Business of Illustration.

Customer Reviews

Graphic Design in college
Well the book was received in a timely manner... it's definitely something to read because you can then know the reason for the pages of cool pictures and artwork in it. Although, the visuals are helpful when it comes to examples of good projects I should be looking at and mirroring for my beginning graphic design classes. I think this book has a lot to do with the mainstream projects a beginning graphic designer may come across. It's a lot of advice-giving from professional graphic artists, which is good.. Thanks for the neat, new page turner though :-)

Great book for the beginner
Beginning designers would benefit from this book. The information is very good and easy to understand. The author presents it in such a manner that someone just getting into design would be able understand the different tyeps of design and different levels you can get to. Very informative and practical.

Good read for background info
If you're learning design, this is a great way to start. It lays out the basics and has numerous interviews with current designers. It will help lead you toward a career in design if you pay attention to all their clues. It has many different examples of different design fields, so you can decide which one interests you most. The only thing I wasn't impressed with was the color layout. For a design book, it should be more aesthetically pleasing, but it had only black, white, and green. I'm sure that's to keep cost down though.