Product Description

Why do some sites pop to the top when you search? How do you make yours one of them? You create sites that make search engines happy — that’s what search engine optimization is all about. Search Engine Optimization For Dummies has been the leading resource on how to make that happen, and this third edition is completely updated to cover the newest changes, standards, tips, and tricks.

This handy guide shows you how to get more visitors by getting more visibility for your Web site. Find out which search engines matter most, what they look for (and what they hate,) how to get your site included in the best indexes and directories, and the most effective ways to spend your advertising dollars. You’ll discover how to:

• Plan a search engine strategy
• Build pages that offer visibility
• Make your site rank high with the most important search engines
• Avoid things that search engines don’t like (and tricks that might actually get your site penalized)
• Use Google universal search, image search optimization, XML sitemaps, and more
• Choose the right keywords
• Track and measure your results
• Increase your exposure with shopping directories and retailers
• Boost your position with popular links and social networking sites
• Use pay-per-click in ways that get the most bang for your advertising buck

Search Engine Optimization For Dummies, 3^rd Edition also helps you skirt some of the pitfalls and become a savvy advertiser. With this book at your side, you’ll never need to fear search engines again!

Product Details

• Amazon Sales Rank: #3324 in Books
• Published on: 2008-06-10
• Original language: English
• Number of items: 1
• Binding: Paperback
• 432 pages

Review
"…cuts through the nonsense, providing a clear, simple and concise explanation of how websites reach top positions in search engines ..." (PC Advisor, September 2006)

From the Back Cover
Get more visibility and get more visitors

Make your site search engine–friendly, explore advertising options, and more

Why do some sites pop to the top when you search? How do you make yours one of them? You create sites that make search engines happy, and here's how! Find out which search engines matter most, what they look for (and what they hate), how to get indexed, and the best ways to spend ad dollars.

Discover how to:

• Choose the right keywords

• Build pages that offer visibility

• Get your site into directories

• Avoid things search engines don't like

• Measure your results

• Use social networking sites

About the Author
Peter Kent is an e-commerce consultant who specializes in search engine optimization. He is the author of the bestselling previous editions of Search Engine Optimization For Dummies.

Customer Reviews

It's worth the money
A simple and an understandable book on SEO.It's worth the money.Would recommend it to everyone.

Every website owner must buy this book!
I bought this book to learn what I couldnt afford my web guy to do for me. My website was not generating much traffic and I thought it was a lack of good key words.

Here's what I learned in the first 3 chapters: By looking at the source code on my site as instructed by the book to do for basic elements I found:
My web pages beyond the home page had no title, description or key words! And more disturbing, my web guys business info was listed in the top area of every page where my page description and key words are supposed to go! I also learned I was not listed in an important directory, which I was able to do myself in 10 minutes.

I am hopping mad at my web guy and looking for a new one! BUY THE BOOK!

Review by Holly Crosgrey of Peter Ken'ts SEO for Dummies
I am new at search engine optimization and needed a reference to help me get it right the first time. I bought Peter Kent's book because he has alot of knowledge on Wordtracker and I wanted to understand that completely. I am very pleased with this book and the many tips and tricks he passes on. The book contained much much more information than I had anticipated it would. Peter gets down to the basics and really explains how things work online. I will be using Peter's book as a resource for some time to come since it is packed full of information that will take me some time to digest and make use of. I had the opportunity to write Peter Kent. The impression I get of Peter Kent from his book and other resources I have seen is that he is an honest man who wants to let the newbie learn how to do search engine optimization the right way. The book is on its third version and I would suggest to anyone that they buy the latest version of the book rather than an other version since the internet world changes quickly. This would be a recommendation for any book on any type of internet marketing.