Product Description

Why do some sites pop to the top when you search? How do you make yours one of them? You create sites that make search engines happy — that’s what search engine optimization is all about. Search Engine Optimization For Dummies has been the leading resource on how to make that happen, and this third edition is completely updated to cover the newest changes, standards, tips, and tricks.

This handy guide shows you how to get more visitors by getting more visibility for your Web site. Find out which search engines matter most, what they look for (and what they hate,) how to get your site included in the best indexes and directories, and the most effective ways to spend your advertising dollars. You’ll discover how to:

• Plan a search engine strategy
• Build pages that offer visibility
• Make your site rank high with the most important search engines
• Avoid things that search engines don’t like (and tricks that might actually get your site penalized)
• Use Google universal search, image search optimization, XML sitemaps, and more
• Choose the right keywords
• Track and measure your results
• Increase your exposure with shopping directories and retailers
• Boost your position with popular links and social networking sites
• Use pay-per-click in ways that get the most bang for your advertising buck

Search Engine Optimization For Dummies, 3^rd Edition also helps you skirt some of the pitfalls and become a savvy advertiser. With this book at your side, you’ll never need to fear search engines again!

Product Details

• Amazon Sales Rank: #6951 in Books
• Published on: 2008-06-10
• Original language: English
• Number of items: 1
• Binding: Paperback
• 432 pages

Review
"…cuts through the nonsense, providing a clear, simple and concise explanation of how websites reach top positions in search engines ..." (PC Advisor, September 2006)

From the Back Cover
Get more visibility and get more visitors

Make your site search engine–friendly, explore advertising options, and more

Why do some sites pop to the top when you search? How do you make yours one of them? You create sites that make search engines happy, and here's how! Find out which search engines matter most, what they look for (and what they hate), how to get indexed, and the best ways to spend ad dollars.

Discover how to:

• Choose the right keywords

• Build pages that offer visibility

• Get your site into directories

• Avoid things search engines don't like

• Measure your results

• Use social networking sites

About the Author
Peter Kent is an e-commerce consultant who specializes in search engine optimization. He is the author of the bestselling previous editions of Search Engine Optimization For Dummies.

Customer Reviews

Good, easy to follow manual
This book offers clear, concise ideas on how to improve your websites search placement. The author shows a few changes to a website that can really help with placement, but there are many other ideas as well that have a tremendous impact. I have spent very little time implementing his ideas, and it moved my website up substantially.

SEO for Dummies helped this Dummy
The best recommendation of any book is if it helps you accomplish your goals. This book helped increase the Alexa rankings and Google organic search results for my website [...]

It's worth the money
A simple and an understandable book on SEO.It's worth the money.Would recommend it to everyone.