Product Description

Radically Transparent is the complete resource for monitoring, managing, building, and repairing online reputations. The comprehensive guide provides a full-featured reputation monitoring and management system. It includes practical, step-by-step instruction in four skills for personal reputation construction: public relations, search engine optimization, research, and online content creation. It explains how to apply these skills to create online content for blogs, social networking sites, and text communication (e-mail, text messaging, and so forth). The book provides background information, research results, anecdotal evidence, case studies, and practical strategies. It also emphasizes Internet research techniques for identifying and monitoring online identities and features exercises that reinforce key discussions.

Part I explores this new era of transparency and its implications for companies and individuals. Part II reveals the best online reputation management tools and techniques. It explains the what, when, and how of reputation monitoring and explores how to leverage social media to build positive buzz, use search engines to your advantage, and communicate effectively using everything from emails and IMs to blogs and social networks. Part III shows how to track, manage, and repair your online reputation. It explores various tracking methods, provides strategies and techniques when reputation repair is in order, and concludes with a concrete, seven-step action plan for successful and ongoing online reputation management.

Product Details

• Amazon Sales Rank: #33391 in Books
• Published on: 2008-03-04
• Original language: English
• Number of items: 1
• Binding: Paperback
• 378 pages

From the Back Cover
People Are Talking About You Online

What are they saying? How do you find out? How do you respond? And how can you use the conversation to your benefit?

The explosion of social media—blogs, social networking sites, video sharing sites—has ushered in a new era of digital transparency that puts the power to enhance or destroy a reputation in the hands of the consumer. This timely and practical book shows you how to harness the power of social media with crucial, proven tactics and strategies for every phase of online reputation management.

Using step-by-step instruction and tested techniques, the expert authors unveil a detailed blueprint for building, managing, monitoring, and repairing your reputation. They detail important public relations, search engine optimization, research, and online content creation strategies and provide a seven-step action plan so that you can develop the skills necessary to monitor and manage your reputation. You'll learn how to:

• Navigate the new rules of engagement in a transparent world

• Define who you are and develop your personal or corporate brand

• Create positive PR buzz with your online content

• Gain visibility in web search results and harness SEO tools

• Understand the pros and cons of e-mail before you hit "Send"

• Use the latest Internet tracking methods and understand how information spreads online

• Apply solid strategies for reputation repair when things go wrong

This is sure to become the definitive guide for members of any company or group who want to join and shape the often brutally honest conversation across social media about their brands, products, and people."
—Tom Giles, Editor, Technology & Science, BusinessWeek.com

This is an indispensable guide to managing your reputation online. With compelling case studies and tools to use right now, it's a must-read and a surefire wake-up call!"
—Dr. Leslie Gaines-Ross, Chief Reputation Strategist, Weber Shandwick

Radically Transparent illuminates a path that leads to an engaging conversation with your customers. Read this book so that you can participate, measure, and influence what others are saying about you."
—Bryan Eisenberg, Wall Street Journal bestselling author of Waiting for Your Cat to Bark?

Branding has evolved from a one-way monologue to a two-way conversation. It's vital you know the strategies needed to join the conversation and build your radically transparent reputation."
—John Battelle, national bestselling author of The Search

One of the best written books I've seen on a vitally important topic: the underbelly of transparency in the age of Google. How do you control your digital identity when everything is findable online? Read this engaging book for practical, persuasive answers."
—Debbie Weil, author of The Corporate Blogging Book

In this new world of instant connection and networked customers, understanding what people are saying about your company, your products, and your competitors is vital for business success. Reputations, like trust, are built over time, but can be destroyed in an instant. Follow carefully what this book says—the career you save might be your own!"
—David L. Sifry, founder and Chairman, Technorati, Inc.

About the Author
Andy Beal is a consultant and one of the world’s most respected experts in online reputation monitoring and management. He has worked with Motorola, Lowe’s, Quicken Loans, NBC, GlaxoSmithKline, and SAS. Founder of the award-winning Marketing Pilgrim blog (marketingpilgrim.com), Beal has been featured in Dow Jones, Washington Post, and BusinessWeek. He is a frequent speaker at such trade shows as Search Engine Strategies and Direct Marketing Association, has published more than three dozen articles, and has been featured in The Wall Street Journal, Washington Post, and BusinessWeek.

Dr. Judy Strauss is a consultant, international speaker, former entrepreneur, and previous marketing director of two companies. She is an award-winning author of 11 books and numerous scholarly articles on internet marketing topics. She coauthored E-Marketing, the first textbook on internet marketing. She currently teaches e-marketing, communication, and strategy topics to MBA and undergraduate students at the University of Nevada, Reno. She has won numerous awards for teaching, writing, and entrepreneurial activities.

Customer Reviews

A must-read for individuals and companies' online reputation management
A triumph. With an agile and engaging prose, Andy Beal and Judy Strauss reveal how to promote, maintain and (if necessary) repair individuals and companies' online reputations based upon the principles of transparency and honesty.

Choke-full with practical advice and relevant case studies, this book achieves its self-imposed objectives with flair. The referent in search engine reputation management (SERM) and online reputation management (ORM).

Great Primer for Government Communicators
It's been my experience that while politicians have been quick to capitalize on the power of online reputation management, most of the governments that they lead have failed to grasp the possibilities. Concerned about negative comments, the potential for embarrassment, and media scrutiny, many local governments have avoided social media altogether.

Strauss and Beal make the case for why no one can afford to ignore the potential for engagement and the real dialog afforded by social media. And for those who can't fully implement their suggestions organizationally, the book is rich in advice for managing your personal reputation online.

Corporate Handbook for Social Media Optimization and Reputation Management
The book was written by Andy Beal from Marketing Pilgrim and Judy Strauss.

Andy Beal is a SEO and fellow blogger who specialized in social media optimization, reputation management and public relations. He is like Kris Jones a frequent speaker at search marketing conference, such as Search Marketing Expo, Search Engine Strategies and WebmasterWorld's PubCon.

As the subtitle states, his book is primarily about monitoring and managing of your personal, your professional or your company's reputation online where it focuses heavily on using search engine optimization and marketing techniques as tools to accomplish your goals.

It also provides advice and recommendations for how to approach the social media space as a business in order to reduce the risks and possible problems that will arise, if you jump into this area of marketing without being prepared and ready for it.

The power of social media and the benefits your customers and your company can get out from it are a reward that is worth the risks. Yes, it has risks and it is impossible to eliminate all of them, but that does not mean that it cannot be done. Just eliminate the risks that you can eliminate and be prepared for the things that can happen and impossible to prevent for sure.