Product Description

Business is booming in Second Life, and many residents are earning big bucks in-world—and so can you. This unique guide walks you through what it takes to launch and run a successful Second Life business. Packed with insider tips from some of the metaverse’s best-known entrepreneurs, it delivers the lowdown on SL business basics and shows you step by step how to succeed in popular business niches, from real estate and construction to fashion, gadgets, toys, entertainment, music, blogging and more.

Product Details

• Amazon Sales Rank: #14262 in Books
• Published on: 2007-10-29
• Original language: English
• Number of items: 1
• Binding: Paperback
• 309 pages

From the Back Cover
Profit from your second life

Business is booming in Second Life, and many residents are earning big bucks in-world—and so can you. This unique guide, written by well-known journalist Daniel Terdiman, walks you through what it takes to launch and run a successful Second Life business. Whether you want to become a real estate tycoon, an entertainment mogul, or a famous fashion designer, you'll get the inside tips and know-how you need to join the ranks of successful Second Life entrepreneurs.

You'll discover the unique challenges and opportunities of running an in-world business. You'll delve into the most popular Second Life business and get practical pointers from some of the metaverse's best-known entrepreneurs. And you'll get the nuts-and-bolts expertise you need to succeed, from developing a unique product or service to mounting an effective marketing campaign.

• Business basics: Get the lowdown on SL business models, setting up shop, and tracking revenue and expenses

• Real estate and construction: Learn the secrets for success in these popular in-world business

• Fashion, gadgets, and toys: Discover how to cash in on your creativity

• Entertainment, music, blogging, and more: Explore a range of other lucrative opportunities in the metaverse

• Marketing and advertising: Find proven ways to get the word out on your business

• Teen Second Life: Get the scoop on business opportunities in SL's teen-only grid

• Practical know-how: Find sample business plans, typical costs for goods and services, and expected income by industry

Learn what makes a store great

See how the experts market their businesses

Understand the technical skills necessary to make compelling products

About the Author
Daniel Terdiman is an award-winning CNET News.com reporter who has been covering Second Life since 2003. He spearheaded efforts that made CNET the first mainstream news organization with a permanent in-world presence. Widely recognized as a leading Second Life and virtual worlds expert, he has written for media outlets ranging from the New York Times to Wired magazine to Time magazine. Daniel is also a frequent speaker at such conferences as Game Developers Conference, the Austin Games Conference, South by Southwest, and Webzine.

Customer Reviews

Awesome Book and Layout!
This book gave me a lot of great ideas for the Second Life platform. I had no idea of the type of businesses that were in Second Life. Now that I have an idea of how to purchase land and have seen the various software applications being used to create product, I plan on experimenting with it for the next 90 days or so. From there, I'm going to continue using the platform to launch my Second Life business. This Book is fabulous!

Lanesa Stubbs

everything you need to know about second life
outstanding. this step-by-step guide is well-written, informative, and easy to navigate. the structure of the book allowed me to get straight to the topics i was interested in - it's clearly laid out and having first-hand advice from residents/experts was extremely useful and gave me confidence - there's a great chapter on Setting Up Shop, for example. It's a comprehensive how-to that makes the metaverse accessible to everyone.

Practical and Fun Look at The Possibilities
This book is a great way to learn about the many financial opportunities that await you in Second Life. The layout is clean and colorful, the examples shown are interesting and inspiring, and it is a good examination of Second Life overall. The lessons ignite the imagination...where would I like to concentrate my efforts as an entrepreneur? What does it really take to make a business successful? How have others done it, and what can I learn from their experiences? Terdiman did his homework on this project and the guide provides a realistic look at what it would take to create your dream career.