Product Description

Layout is the fundamental element underlying any design project, of any kind.So when you're undertaking a new project, the first thing you'll need to decide on is your layout. OK. But what if you aren't inspired. Now what? Pick up this book, where you will find 400 different layouts (grouped into four categories: advertising, editorial, covers and brochures). Now, you can flip through the book and see something you like. You don't have to copy it. In fact, you probably won't. But you'll see an idea, and then you'll think of a way to modify that design . . . and soon you have your fresh layout. That's what this book is about.

Bonus feature: each page features call-out notes of easily understandable comments to quickly convey the good elements of the depicted layout.

Product Details

• Amazon Sales Rank: #514037 in Books
• Published on: 2004-05-01
• Released on: 2004-05-04
• Original language: English
• Number of items: 1
• Binding: Paperback
• 272 pages

About the Author

A noted authority on the subjects of graphic design, logo design, and corporate branding, David E. Carter has produced over 100 best-selling books in those fields, including The Big Book of Logos, The Big Book of New Design Ideas, and The Big Book of Business Cards. He is currently working on several new corporate identity books.

Customer Reviews

nice little book
The thing that I liked about this book was that instead of merely serving up a collection of what the author deems "good design" (don't get me wrong, I own lots of "inspiration" books), there were comments provided for why the design worked.

Good collection of examples
This book has a large collection of layouts. Useful for a reference and to see what other people are doing. I wouldn't call a lot of the layouts 'outstanding', and the book is A5 in size, so a lot of the designs span the spread which makes them difficult to view. Despite that, it still is a nice little reference book.

kind of ok; not very technical
i'm not trained in graphic design, but the brief tips on each page seemed simplistic to me. example: "the same neutral colors are used throughout this brochure." um, ok... so? i guess the book is a decent collection of photos of layouts that the author liked, but it did not give me a systematic way of thinking about design.